To celebrate of the launch of the highly anticipated second season of MobLand on Friday, September 18, Paramount+ in Canada is partnering with Toronto's iconic Elephant & Castle at 212 King St. West to transform the popular downtown venue’s Windsor Bar into the world of the Harrigans.
We had an amazing time at the opening night of the immersive experience. Screens show exciting clips from the popular British mob series while you enjoy MobLand beverages from branded MobLand glasses and take in live Celtic music. We had mugshot photos taken and were not only given physical photos but sent a digital ones; we played the Wheel of Chaos, which offers a variety of MobLand-themed prizes and "Harrigan" tests to see if you're worthy!
The MobLand experience takes place from September 11 - 19, offering fans and curious visitors alike to step inside an immersive experience inspired by the bold, chaotic and unapologetic world of MobLand.
Designed to feel as though the Harrigans themselves have taken over the establishment, the Toronto activation brings the series to life through authentic thematic elements, atmosphere and interactive experiences. Open daily during Elephant & Castle’s business hours, guests can enjoy all the thematic experiences described above and more, and the branded glassware that the MobLand-inspired cocktails are served in can be taken home with purchase.
See the list of all activations, dates, and times below:
“Mugshot” Photobooth - As guests enter into the space, they are invited to take their “mugshot” that will be printed out as a takeaway.
Programming dates: Sept 11, 12, 13, 17, 18, 19 from 12 - 8 p.m. ET
“Wheel of Chaos” - Guests can test their luck on a Harrigan-inspired “Wheel of Chaos”, where every spin is a gamble and only a lucky few walk away with a reward. Giveaways include (depending on the day): branded football kit, branded football scarf, branded flask, branded key chain bottle opener, and branded burner phone mint.
Programming dates: Sept 10, 11, 12, 13, 17, 18, 19 from 12 - 8 p.m. ET
Old Man Flanagan's Ghost Live Performance
Performance dates: Sept. 13 (3 - 5 p.m. and 6 - 8 p.m.), 17, 18 (8 - 10 p.m. ET)
The Causeway Giants Live Performance
Performance dates: Sept. 14 (3 - 4 p.m. and 5 - 6 p.m. ET) and Sept. 19 (8 - 10 p.m. ET)
*Note: Event schedule and performances are subject to change. All giveaway items are available on a first-come, first-served basis, while quantities last.
By transforming a beloved Toronto venue into a destination straight out of MobLand, Paramount+ and Elephant & Castle are delivering an off-screen experience -- giving fans a unique and unforgettable opportunity to step into the world of the series in a completely new way. We highly recommend it -- it's a blast!
Available exclusively on Paramount+, the hit original crime drama MobLand stars Tom Hardy, the loyal fixer Harry da Souza, alongside Pierce Brosnan and Helen Mirren as the unscrupulous heads of the Harrigan family, Conrad and Maeve.
In the second season, the Harrigans struggle to show a unified front as rising rivals threaten their fractured criminal empire – and their street-smart and formidable "fixer" Harry walks a dangerous tightrope when tensions within the family intensify. As violence spills into every corner of their lives, loyalties snap, safety proves temporary, and the battle for power leaves no room for mercy. Following its global premiere Friday, September 18 on Paramount+, new episodes of the ten-episode second season will be available to stream weekly on Fridays, culminating in the season finale on Friday, November 20. You won't want to miss this incredible series, loaded with action and a bevy of A-list stars! ~Alexandra Heilbron with photos by George Pimental